Movie wiki in one line Title: 3, Running time (duration): 148 mins, Release date: 30 March 2012, Language: Tamil, Censor type: U, Stars: Dhanush and Shruti Haasan and Sivakarthikeyan, Director: Aishwarya Rajinikanth Dhanush, Music director: Anirudh Ravichander, Poster: Attached, Budget: ₹10 crore, Box office collections: ₹10 crore, Producer: Dr. K. Vimalageetha and Dhanush and Aishwarya R. Dhanush
3 is a 2012 Indian Tamil romantic-psychological thriller film written and directed by Aishwarya R. Dhanush in her directorial debut. It stars her husband Dhanush, who himself co-produced the film, alongside his wife. The soundtrack and film score were composed by debutante Anirudh Ravichander while the cinematography was handled by Velraj. The film gained high anticipation due to the viral marketing of the song "Why This Kolaveri Di". 3 released on 30 March 2012 to mixed reviews.
Aishwarya revealed that the script was written with Shruti Haasan in mind but the actress was unavailable to do the film initially. Subsequently, Aishwarya signed on Amala Paul, after being impressed by her work in Mynaa. This film’s press meet was held at the Star City Hotel on 5 August 2011 in Chennai with the director, the cinematographer and the lead pair, Dhanush and Amala Paul.
The film was originally meant to begin its first schedule in October 2011 but in a turn of events, Dhanush had free dates in August and September 2011. However Amala Paul was unavailable to start the film early and left the project, with Shruti Haasan joining the team after her Telugu film was delayed.
The soundtrack and background score is composed by Anirudh Ravichander, cousin of Aishwarya. The single track "Why This Kolaveri Di", written and performed by Dhanush, was initially leaked on the internet. Having noticed its popularity, the makers launched the song as a single. The song became the most searched YouTube video in India, attracting more than 20 million views within 28 days, and was listed by YouTube under the "Recently Most Popular (Gold)" videos.
Aishwarya denied reports that suggested that another song from the album had leaked. The soundtrack was released by college students on 23 December 2011 at the St. George's School, Chennai. Although Rajinikanth and Kamal Haasan were expected to attend the event, only Latha Rajinikanth was present.
The satellite rights of the film were secured by Sun TV for a whopping price. The film was given a "U" certificate by the Indian Censor Board. The film released on 30 March 2012,and it become the blockbuster of the year along with a dubbed Telugu version with English subtitles, while its dubbed Hindi version remains unreleased. The film released with 1000 prints in Tamil. The film released in 1250 screens worldwide for both versions.
Telugu movie producer and distributor Natti Kumar reportedly said that out of the Rs. 60 million (1.33 million USD approximately) he spent on distribution rights and publicity, he had been able to recover only Rs. 47.0 million (0.83 million USD approximately).